BOLT THREADS INSTAGRAM ASSETS

CLIENT: Bolt Threads
ROLE: Senior Designer / Art Director & Production
CREATIVE DIRECTION: Bowen Ames

This strategically designed Instagram grid was crafted to engage and educate a sustainability-driven audience. Using a series of visually dynamic image carousels, it highlighted the innovative work of Bolt Threads, a pioneer in sustainable materials for the fashion industry.

Each of the carousels focused on a distinct subject:

• The Humans of Bolt – Celebrating the passionate team driving sustainable innovation.

• Better Materials for a Better World – Showcasing the science behind eco-friendly materials.

• TED Talk – Amplifying Bolt Threads’ thought leadership through its TED platform feature.

• Benefits of B-silk – Educating on the performance and environmental benefits of this revolutionary protein-based material.

• Products Made from Mylo – Highlighting real-world applications of mycelium leather.

• Partner With Bolt – Inviting collaboration with brands aligned in sustainability.

• Press Worthy – Sharing notable media features that spotlight Bolt Threads’ impact.

• Brand Impact – Communicating Bolt’s measurable contributions to a sustainable future.

• Brand Mission – Reaffirming the company’s core purpose and goals.

• Meet Microsilk – Introducing the versatility of spider silk-inspired innovation.

• Meet Mylo – Breaking down the potential of Bolt’s mycelium leather.

• Meet b-Silk – Delving deeper into this innovative material’s story.

The grid’s cohesive design and compelling storytelling effectively drove traffic to Bolt Threads' official website, helping to translate audience curiosity into action.