DAME 8

CLIENT: adidas Basketball
AGENCY: Roundhouse
ROLE: Senior Designer
CREATIVE DIRECTION: Mitch Morse
ART DIRECTION: Andrew Maudlin

We created "Only I Can Stop Me," a campaign leveraging boxing language and aesthetics, to show that it's got nothing to do with the other guy – at Dame's level, the only competition is staring back at him in the mirror. From messaging and key visuals to social, retail and out-of-home assets, we supported a complete launch calendar for the Dame 8 and presented a story in which Damian Lillard stood out from all other new adidas signature athletes.